Store owner Lisa Lee is passionate about her jewelry making, horses, dogs, tea, lotions and potions, books by local authors, notecards, trinkets and wall hangings for the home, goods that she has selected for gift giving from the heart. Her jam-packed emporium in Petaluma’s Theatre Square sells an eclectic range of greeting cards, hats, scarves, purses, new baby gifts, candles, soaps and a range of affordable jewelry and accessories. Lisa Lee’s customers are just as passionate as she when it comes to scoring the latest new in-store arrivals – and thanks to the proprietor’s social media savvy, it is evident that her marketing tactics are right on target.
The day we stopped in to snap some shots of Velvet Ice for a little spotlight on West Petaluma Living, several Facebook fans of the store had just popped in, prompted by Lisa Lee’s post that day on the arrival of a new purse in the store’s popular line of colorful carry-all’s. These two impromptu shoppers knew one another’s families, as is so often the case in our close little community. It was fun to hear them connect, mid shopping mission – evidence of just how important it is for small business owners to reach out to their customers on a regular basis.
Lisa Lee makes much of the jewelry for sale in her store, herself. Other products are sourced often by popular demand. “The equestrian line and the dog-themed line were particularly successful over the holidays,” said Lee, who is happy to arrange for the store to stay open later than usual for special events such as showers and girlfriend gatherings, complete with glasses of champagne and a 10% storewide discount. According to her sales figures, dachshunds and pugs are the top selling doggie breed products in her Petaluma store.
Velvet Ice opens at 11 am daily, staying open until 7 pm Monday through Thursday 7.30 pm on Friday and Saturday evenings and 6 pm on Sundays. Lisa Lee says that by staying open later than most downtown stores, Velvet Ice early evening hours are often the busiest . Located ar 140 Second Street, Suite 8, free parking is readily available in the Theatre District lot.
Next time you are in the Theater Square area, be sure to stop in and say hello to Lisa Lee. She’d love to see you.