West Petaluma Living

Announcing Alphabet Soup@Home – Benefit Thrift Store Adds New Home Decor Retail Location Downtown

Written By: Frances Rivetti - Feb• 27•13


Petaluma Educational Foundation (PEF) has announced plans to expand its popular Alphabet Soup Thrift Shop operation on Western Avenue in downtown Petaluma to a second retail location on the same block, at 203 Western Avenue.

This new space, which formerly housed Jacqueline’s Tea Room over the past few years, will offer customers a combined 5,000 square feet of retail shopping benefiting the local non-profitʼs mission to support over 13,000 students at all 37 K-12 public, private and charter Petaluma area schools.

The second location of Alphabet Soup at 203 Western Avenue is set to open in March 2013, emphasizing Home Decor: furniture, cookware/kitchen, tabletop entertaining, art, seasonal merchandise, electronics, books, music and media.

Alphabet Soup@Home is positioned right in the middle of one of downtownʼs busiest retail blocks. The current location at 217 Western situated at the corner of Western and Liberty Street, will feature expanded selections of apparel for men, women and children, including the wildly popular “Best in Class” department of name brand designer clothing. The style savvy current corner location will also include jewelry, accessories, handbags, scarves, belts, hats and shoes.

Celebrating over 30 years of community involvement and school support, PEF is excited to kick-off the start of 2013 with this expansion of its retail operation. Ron Bausman, Director of Store Operations, brings over 30 years of professional retail management at Dayton Hudson Corporation, Duty Free Shoppers and most recently as senior vice president of visual merchandising and shop design for Macyʼs corporate headquarters in New York. Bausman was responsible for over 500 of the chainʼs locations nationwide. His team of close to 70 volunteers and staff are busy transforming the Alphabet Soup home decor outlet to house donation processing and pricing departments for both stores. This expansion will bring about new positions and volunteer opportunities for cashiers, processing, pricing and donation reception.

Please consider donating your gently used home decor and furnishings to Alphabet Soup@Home to benefit Petaluma students.

Alphabet Soup originally opened as a joint venture with the Boys & Girls Club of Petaluma in 1994. In 2008, PEF became the sole operator of the retail operation steadily growing the business to increase proceeds from Alphabet Soup to PEF. We rely on the donation of goods from the community and the support of volunteers to operate the store providing the financial contribution to our foundation that provides grants and scholarships to all local schools.

Alphabet Soup Thrift Store and Alphabet Soup@Home
203 & 217 Western Avenue, Petaluma
Store Hours: Monday-Saturday 9:30 a.m. – 5:00 p.m., Sunday 11:00 a.m.-4:00 p.m. Donation Drop-Off Hours: 9:30 a.m. – 4:00 p.m. daily




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  1. Bookworm says:

    Nice work! Looking forward to the expansion.

    How wonderful that Ron Bausman decided to use his skills to benefit this wonderful community endeavor that supports education!

    And kudos to all the wonderful volunteers and staff who make visiting the store such a pleasure.

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